Don’t settle for less
In the age of AI, winners master this trilogy asap: velocity, margin, impact. Here’s how to join them.
✨ Welcome to the newsletter for LatAm founders building good sh*t.
Did someone forward this to you? You must be up to something, huh?
First things first…
You’ve been lurking here (or seeing rad clips on our LinkedIn 👀).
So you already know: we just hosted some amazing pre-founders for nine weeks.
They found their theses. Shipped their MVPs. Asked questions + made confessions to leaders in San Francisco.
All of that fueled by sheer ambition (ok some ramen too).
We’re damn sure this could be your story too. And sooner than you think.
If you’re a dealmaker or builder in São Paulo, Mexico City, or San Francisco, it’s time to bend reality:
Applications for the next Latitud SF Fellowship open soon.
Applications for the next The Latitud SF Fellowship cohort will open soon.
Dates & deets before everybody else?
Somebody probably once told you:
Hey, grow at all costs, leave profit for later, like maybe. 💸
Well… that advice was already stale. But now it’s aged like milk. 🥛
The bear market stuck around. AI made ‘do more with less’ not just possible, but mandatory.
Founders who get it are already eating everyone else’s lunch.
The playbook for building startups had to change.
High growth velocity.
High margin.
High impact.
These are no longer three separate phases in your startup’s life.
You gotta do it all at once.
Yeah, even at the earliest stages.
(A few examples from our own portfolio: Hyperplane exited to Nubank with just 30 employees. BHub reached $20M+ ARR as it leaned out its team.)
Here’s an intro to how you can achieve this trilogy in your own startup.
🚀 High Velocity
AI has obliterated the excuse that building takes time in a lot of cases.
What you can do right now:
If you’re not a technical founder… no more waiting for a co-founder. Ship your utterly embarrassing V1 tomorrow. Start iterating.
If you’re a technical founder… stop drowning in basic code. Delegate it to AI and focus on the big questions.
🚀 High Margin
AI didn’t just change your productivity — it changed your customers’ too. Companies that once rejected software are seeing the AI hype, and waiting to be convinced.
Price your product based on the savings you deliver, not just SaaS benchmarks.
Their margins jump. Yours follow.
🚀 High Impact
We see two big stories here:
LatAm-born founders now see an evenly leveled global playfield. Founders across countries are armed with the same tools to build and sell.
LatAm-born founders see more opportunities inside their region. Even the oldest industries are willing to try AI applications, especially if through familiar UIs. E.g. BeConfident and Magie are leveraging AI + WhatsApp.
(Btw, in our latest report, we crunched through the data to estimate that AI could impact labor at nearly $400B in LatAm.)
The good news is that all the dots of this trilogy are connected.
1. Leverage AI to do more with less.
2. Better and faster, transform how your customers work.
3. Growth and margin will follow.
4. Impact will just be a matter of time.
Next time someone says you can’t have it all? Just send them this 💅.
Hot News Ahoy!
Cowork and chill grow
Woba just raised a fresh US$13.5M Series B. Led by Bewater, the round will allow the office-as-a-service startup to keep expanding their customer across LatAm. Congrats to founder Roberta Vasconcellos!
✨ Every time you share this newsletter, a founder conquers it all ✨